Xia Cemone Pagkaliwagan

Xia Cemone Pagkaliwagan

Business Intelligence Analyst

Xia works with the Lift Legal Marketing team on data analytics, reporting systems, and the integration of marketing data to help law firms better understand and improve their digital performance. Her work involves analysing search and marketing datasets, developing dashboards, and structuring data from platforms such as Google Analytics and Google Search Console to provide clear, actionable insights.

With a background in Management Information Systems and Data Science, Xia focuses on turning complex datasets into practical information that supports smarter decision‑making. She is particularly interested in the use of analytics, automation, and emerging AI technologies to improve how marketing performance is measured and interpreted. At Lift Legal Marketing, Xia contributes to developing scalable reporting and analytics frameworks that help law firms gain deeper visibility into their marketing results and identify opportunities for growth.