8 steps to law firm marketing success

Have your law firm marketing efforts come to a standstill? Perhaps you’ve done some ‘random acts of marketing’ - a newsletter here, a Google ad there, and a business Facebook account that’s been dormant since 2015. Law firm marketing success takes more than throwing...

Same Quality Service, Fresh New Look

If you have noticed we’re looking a little different now, you would be correct. Lift Legal has now formally rebranded to Lift Legal Marketing, and we couldn’t be more excited about this change. Our fresh new brand is reflective of the direction this business is...

The Ultimate Guide to Social Media Marketing for Law Firms

Have you considered using social media as part of your law firm marketing strategy? Or does the thought of posting on Facebook or tweeting fill you with dread? Maybe your law firm created a LinkedIn account a few years back, but your last contribution was November...

SEO for lawyers – Google 101

If you are in the process of building a new website, relaunching an upgraded one or trying to increase visitor traffic to your old one now is the perfect time to understand SEO for lawyers, how you can use Google to boost your law firm website and to make sure it gets...
8 steps to law firm marketing success

8 steps to law firm marketing success

Have your law firm marketing efforts come to a standstill? Perhaps you’ve done some ‘random acts of marketing’ - a newsletter here, a Google ad there, and a business Facebook account that’s been dormant since 2015. Law firm marketing success takes more than throwing...

read more
Same Quality Service, Fresh New Look

Same Quality Service, Fresh New Look

If you have noticed we’re looking a little different now, you would be correct. Lift Legal has now formally rebranded to Lift Legal Marketing, and we couldn’t be more excited about this change. Our fresh new brand is reflective of the direction this business is...

read more
The Ultimate Guide to Social Media Marketing for Law Firms

The Ultimate Guide to Social Media Marketing for Law Firms

Have you considered using social media as part of your law firm marketing strategy? Or does the thought of posting on Facebook or tweeting fill you with dread? Maybe your law firm created a LinkedIn account a few years back, but your last contribution was November...

read more
SEO for lawyers – Google 101

SEO for lawyers – Google 101

If you are in the process of building a new website, relaunching an upgraded one or trying to increase visitor traffic to your old one now is the perfect time to understand SEO for lawyers, how you can use Google to boost your law firm website and to make sure it gets...

read more
Top 4 tips to turn your website into a lead magnet

Top 4 tips to turn your website into a lead magnet

Your law firm website is not just a pretty face – it’s a lead generator, a brand ambassador, a client resource, and your number one marketing asset. If your website currently isn’t generating any leads, then this article is for you. We share our top four secrets to...

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Building a website for lawyers, is yours working for you?

Building a website for lawyers, is yours working for you?

Is your law firm website working for you? What are the main issues developers encounter building a website for lawyers? If your website is working for you the practice of law is made so much easier. New work streams in, the staff are busy doing work rather than asking...

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Data doesn’t lie. E-newsletters do drive new clients.

Data doesn’t lie. E-newsletters do drive new clients.

“We’ve been using the Lift Legal Marketing newsletter service and it increased our file openings by 218% over 18 months, without doing any other marketing” Power Legal Data doesn’t lie. Sending regular e-newsletters is one of the most effective law firm marketing...

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How to rank #1 on Google to attract 31.7% more clients

How to rank #1 on Google to attract 31.7% more clients

Unless you are retiring from practising law, you probably want to attract more work, or at least better work. 96% of people seeking legal advice use a search engine, and one of the best ways to be found online is to have a professional website that is optimised for...

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8 essential features of every good law firm website

8 essential features of every good law firm website

If you’re in the market for a new or used car, some of the ‘must-have’ features will likely include aesthetics, reliability and performance, a good navigation system, safety, and after-sales service. A good law firm website should have similar attributes – a great...

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Why blogs produce 67% more leads per month for law firms

Why blogs produce 67% more leads per month for law firms

Blogging for law firms today is more important than ever. It has evolved from the days when only individuals had a blog as a place to express their strong opinions. Today, brands use blogs to grow their businesses and expand their reach. B2B marketers that use blogs...

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Best practice website hosting for law firms

Best practice website hosting for law firms

What do we mean by best practice website hosting for law firms, for that matter what is website hosting and why is it critical to all law firms. The true cost of website downtime equals lost clients. If having your website down even for a split second is something...

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The adverse impact if your law firm website is hacked

The adverse impact if your law firm website is hacked

Don’t be fooled into thinking website security is only relevant to large organisations, as research has shown that 60% of cyber-attacks are aimed at small to medium-sized businesses, which includes law firms. ​A survey carried out by Pew Internet shows that 91% of...

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Law firm websites that are bad for business

Law firm websites that are bad for business

If you have a law firm without a website or you have a poor website and are still sitting on the fence and not convinced a website is necessary, then let me save you some time - you need one and a good one at that! The real issue should be about the details, such as...

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9 Steps to Creating Captivating e-Newsletters for Law Firms

9 Steps to Creating Captivating e-Newsletters for Law Firms

Creating e-newsletters for law firms is one of the most cost-effective ways to regularly communicate with your clients, referrers and potential clients. However, considered effort is required to ensure your subscribers look forward to receiving each and every edition....

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Starting a law firm – some helpful tips

Starting a law firm – some helpful tips

If you have been thinking about starting your own law firm or becoming a sole practitioner, COVID-19 may have postponed your big goals. Alternatively, it may have become the trigger you need to put your plans into action. If anything, the pandemic has reinforced the...

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How is the Remote Control working in your law firm?

How is the Remote Control working in your law firm?

The challenges of COVID-19 have forced us to re-evaluate the way we do business. While workplace flexibility may have been on the long-term agenda for some law firms, the pandemic has unceremoniously pushed remote work to the forefront. Embracing the ‘new normal’ and...

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Why would a hacker attack your law firm website?

Why would a hacker attack your law firm website?

In an unprecedented way law firms are now targets of fraud, theft of confidential information and cyber vandalism. Your law firm website is your number one online marketing asset. Its job is to attract visitors, provide useful engaging content, and ultimately turn...

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Key benefits of e-newsletters for law firms

Key benefits of e-newsletters for law firms

The sole purpose of your law firm’s newsletter should be to provide high-quality information that your readers look forward to receiving and which builds trust - such that you nurture lasting relationships, encourage interaction and keep your law firm front of mind...

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Why the right law firm website brings in more work

Why the right law firm website brings in more work

The trend line is increasing and now around 97% of consumers are going online to find local goods and services according to various consumer surveys including Lighthouse Marketing, Bia/Kesley and ConStat. If your law firm website currently looks tired to the...

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Dealing with bad or unfair law firm reviews

Dealing with bad or unfair law firm reviews

Dealing with bad or unfair law firm reviews is part and parcel of providing the opportunity for clients to leave a review about your law firm's level of expertise or service delivery and having an online presence (which we certainly recommend you have). Platforms like...

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A second specialist law firm website is smart business

A second specialist law firm website is smart business

As the online world continues to grow and evolve, it is necessary to identify new techniques to differentiate your law firm and to stand out from the crowd. One highly effective marketing strategy is to develop a second specialist law firm website (or multiple...

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Staff profiles – a powerful tool for law firm websites

Staff profiles – a powerful tool for law firm websites

We know that client engagement is important in building lasting relationships, and strong client relationships are integral to the success of a law firm. The people in your firm are an important part of building relationships and their profiles on your website can...

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Communicating beyond a crisis – how much is too much?

Communicating beyond a crisis – how much is too much?

Like most professions, law firms have departed significantly from traditional ways of doing business over the past months. Even as we make our way back to the new normal, forced social distancing has had a major impact on the way we operate and will continue to...

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Your online marketing checklist post COVID-19

Your online marketing checklist post COVID-19

While plans roll out easing some of the restrictions imposed by COVID-19, it will be a while before Australian law firms can fully engage in traditional marketing activities like face-to-face networking, social events, and seminars. Uncertainty is inevitable, but no...

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Supercharge your law firm blog posts with a newsletter

Supercharge your law firm blog posts with a newsletter

We recently conducted a study examining hundreds of small to medium sized Australian law firms. The two most interesting observations we discovered were: Astonishingly, 21% of firms either had no website or a poor website, which was the subject of an article we...

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Is your website your friend or your enemy?

Is your website your friend or your enemy?

 If you want your law firm to grow and be successful in the modern marketplace, your website needs to be your friend and not your enemy. Your website is the backbone of your business, supporting all your marketing efforts. It must be professional, and like a good...

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Helpful resources for law firms in challenging times

Helpful resources for law firms in challenging times

Over the past few weeks, law firms like many businesses, have faced enormous challenges. Unfortunately, some have closed, but most have tried to evolve tackling new issues on a daily, even hourly basis.  With social distancing and remote working becoming the new...

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6 ways to win work for law firms in a pandemic

6 ways to win work for law firms in a pandemic

The last fortnight has probably seen the biggest shift in our working lives. For some it brought their entire working lives into doubt, for others it meant a full doubling down as a surge in demand appeared. Most went from working in the office as part of team to...

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Survival of the fittest law firms – COVID-19

Survival of the fittest law firms – COVID-19

In the age of social distancing and work from home, established and well-regarded law firms that rely on old fashioned marketing strategies like word-of-mouth referrals will struggle to get the new work they need. Revenues will fall, and they will lose their best and...

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A New Year marketing checklist for law firms

A New Year marketing checklist for law firms

To assist your firm in planning for success for the year ahead, we have put together a New Year marketing checklist for law firms that ensures you can implement a marketing plan that not only attracts new clients but also retains existing clients and builds brand...

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Broadcast a Christmas message to all your clients

Broadcast a Christmas message to all your clients

Make sending your firm's Christmas message simple this year by sending it electronically. Christmas is a busy time for everyone, so it helps to save time and money where you can. Sending an electronic Christmas message is the easy and cost effective alternative to...

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LinkedIn Pages for law firms

LinkedIn Pages for law firms

LinkedIn Pages for law firms are an effective way for law firms to reap the rewards of social media marketing. Smart law firms have a plan to build their brand on social media by providing valuable and regular information to their followers on platforms such as...

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Proven marketing strategies for law firms

Proven marketing strategies for law firms

These proven marketing strategies for law firms are designed to help the many law firms who are unsure about what they should do to:get better work,get more work; orimprove the marketing of their law firm.This problem doesn’t discriminate and is an issue for...

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Legal marketing trends all lawyers should read

Legal marketing trends all lawyers should read

These legal marketing trends are shocking. Some statistics can be inconvenient, some you don’t need to know, and some are irrelevant. If you are a lawyer and you need clients to continue running your law firm, all we can say is ignore these 10 statistics at your...

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A simple yet effective law firm marketing plan

A simple yet effective law firm marketing plan

Every law firm marketing plan is unique, every law firm is different.However, for nine out of ten law firms the underlying platform that must be set up to successfully market a law firm is the same, some firms will already have the platform, some will be building it...

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Create a winning homepage for your law firm website

Create a winning homepage for your law firm website

Your website is a crucial part of your law firm's marketing strategy, so choosing the right website design is important. The homepage is a key part of your website. So next time you're reviewing your firm's website, stop to consider your homepage. What first...

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Law firm marketing plan – development and budget setting

Law firm marketing plan – development and budget setting

Got a law firm marketing plan? Your law firm should not only have a marketing plan it also needs to establish a marketing budget. Unfortunately though, far too many law firms are reactive and ad hoc when it comes to marketing. The old saying rings true: failing to...

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A Beginners Guide to Lead Generation for Law Firms

A Beginners Guide to Lead Generation for Law Firms

Attracting new clients for your law firm is the life blood of your business. Of course, nurturing your existing clients and increasing customer lifetime-value over time is very important too, but you can’t just rely on this strategy for sustainable growth.So how do...

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The value of an effective e-newsletter for law firms

The value of an effective e-newsletter for law firms

An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers. An e-newsletter should be one of the central elements of your law firm's marketing strategy, second only to your law firm website. It is a simple and...

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Launch of Active Legal Media – websites for law firms

Launch of Active Legal Media – websites for law firms

We are excited to announce the launch of Active Legal Media - a new entity solely focused on websites for law firms.   The time is upon us where your firm’s website perception is reality. And it’s time for law firm's to be objective about their website.   Today the...

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7 Benefits of an e-Newsletter for your law firm

7 Benefits of an e-Newsletter for your law firm

Despite numerous predictions over the years that the death of email is upon us, research conducted by Swinburne University shows that it still gives social media a run for its money as the chosen platform for personal communication. Almost 50% of Australians check...

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The Benefits of a Blog for Your Law Firm Website

The Benefits of a Blog for Your Law Firm Website

One of the benefits of a blog for your law firm website is that it creates a marketing opportunity to use the content on your blog to gain more online visibility for your law firm. Just as social media is a prevalent online marketing channel, so is blogging and it’s a...

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Plan for Success – a 6 Step Law Firm Marketing Checklist

Plan for Success – a 6 Step Law Firm Marketing Checklist

For many law firms the thought of a marketing strategy sends shivers down the spine. But it doesn’t need to be this way. Yes, marketing is an absolute necessity if you wish to promote your law firm to attract new clients and retain existing clients. But it’s not as...

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Going deeper with web design and user experience

Going deeper with web design and user experience

Web design that provides a positive user experience means visitors are more likely to return to, and refer others to, your firm's website. You want a website that people enjoy using and that is easy to navigate. In this article, we look at three aspects of web design...

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Smart marketing ideas for law firms

Smart marketing ideas for law firms

What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got caught up in the day to day issues involved in running your law firm? At the end of the year did you feel exhausted? Doing all the things you need to do, to properly...

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Get your law firm’s marketing database into shape

Get your law firm’s marketing database into shape

The health of your law firm's marketing database is important. Keeping healthy is the key to success in marketing, just as it is in sport. You wouldn't expect to run a marathon or compete in the Olympics without the necessary preparation. It's the same when it comes...

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How to market yourself and your law firm

How to market yourself and your law firm

Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your personal brand can benefit not only your career, but also complement your firm brand to enhance your marketing impact. Whether to develop your career or your...

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SEO improvements – be smart about your labelling

SEO improvements – be smart about your labelling

Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and post titles that are meaningful to users and that also get your content found by search engines. You want your content to be easy to find and to make it...

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Why your law firm has real opportunities – now!

Why your law firm has real opportunities – now!

Unfortunately, many law firms are run by people who do not know, or don't want to know what they are doing when it comes to marketing. We acknowledge that this is a blunt assessment but what makes this assessment worse is that they are often confident that by doing...

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Keeping your website content current

Keeping your website content current

Website content that is fresh and up to date is an important element of your firm's online presence. Every law firm should have a website and a maintenance program for keeping the content current. Maybe you haven't looked at your firm's website in a while. Perhaps you...

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Broadcast messages and promote events

Broadcast messages and promote events

Broadcast messages and promote events in your law firm newsletter! It's a cost-effective and efficient way to tell everyone something - all at once. You can send messages about your firm's achievements, seasonal greetings or highlight firm events....

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Database maintenance for more effective marketing

Database maintenance for more effective marketing

Database maintenance and growing your marketing database are an essential part of your law firm marketing success. Keeping your marketing database up to date and in top condition will allow your law firm to maximize reach with e-newsletters and grow your audience....

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The benefits of good branding for your law firm

The benefits of good branding for your law firm

While the advent of digital marketing has seen an explosion of competition in legal services, many lawyers remain averse to branding and marketing efforts. But a strong brand and well-developed marketing strategy is no longer optional for firms that want...

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Planning a law firm social media schedule

Planning a law firm social media schedule

Social media can be a rewarding part of your law firm's marketing strategy, but it needs ongoing input. Effective social media strategies take planning. They require effort to build a following and engage with your audience. All too often we see law firms...

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Small law firm marketing – some handy tips

Small law firm marketing – some handy tips

Small law firm marketing is often undertaken within some serious constraints, mainly budget, time and resources - to state the obvious, so it is critical to get the basics right from the start. The forecast for small law firms in general hasn’t always been great over...

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You have established a website, what now?

You have established a website, what now?

Your law firm website is up and running and you have included all the essential elements: an about page, your areas of practice, and your contact details. What now? A website is essential to having a successful marketing strategy for your firm, but if you...

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Why you need better content on your law firm website

Why you need better content on your law firm website

You need more content on your law firm website to help convert visitors into clients. Your website needs to evolve and the content needs to get better over time. The new content on your website must improve your website. Prospective clients won't choose your firm...

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Success starts with Law Firm Leadership

Success starts with Law Firm Leadership

Law firm leadership and vision by those controlling the firm is a fundamental ingredient to success. The leaders of the firm, regardless if that's the principal or the partners or the CEO, are responsible for setting the course in which the firm is to move, and keep...

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Fearful of sharing knowledge on your website?

Fearful of sharing knowledge on your website?

Sharing knowledge on your website is a key way of demonstrating your firm's expertise and converting leads into clients. It's a crucial part of your online presence and marketing strategy. Yet it seems that some firms still have a fear of sharing knowledge on their...

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Lawyers and the art of selling

Lawyers and the art of selling

Lawyers and the art of selling, it's an oxymoron. Lawyers tend to like being lawyers, not salespeople. After all, if you wanted to be a salesperson, you probably could have been one instead of a lawyer. But, like any professional, lawyers still need to sell their...

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Using blog posts to the advantage of your law firm

Using blog posts to the advantage of your law firm

Blog posts are a great way to showcase your law firm to current and potential clients and referrers. Using blog posts to your advantage means giving clients what they want - valuable and informative content. It also means that you have the opportunity to tailor your...

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Law Firm Marketing – Start Communicating

Law Firm Marketing – Start Communicating

Why is law firm marketing like keeping fit? Everyone knows that keeping fit is good for you; the problem is that despite that, few people do it. The same goes for lawyers and the notion of maintaining a proper ongoing communication with all your clients, referrers and...

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Smart Law Firm Marketing ideas for the New Year

Smart Law Firm Marketing ideas for the New Year

What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got caught up in the day to day issues involved in running your law firm? At the end of the year did you feel exhausted? Doing all the things you need to do, to properly...

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Law firm marketing is a revenue generator

Law firm marketing is a revenue generator

Law firm marketing is essential if you want your law firm to survive and grow, some lawyers see marketing simply as a cost, others see it as a means of generating work when things get quiet. A better view is that marketing is a revenue generator. Not only that,...

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Law Firm Marketing requires decision making!

Law Firm Marketing requires decision making!

Does your law firm needs to attract more work? Are the partner's discussing a law firm marketing strategy that will address that very issue at Partner's Meetings? Your law firm's location, the work you do or even how long your firm has been operating doesn't matter....

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Using video content in your firm’s online marketing

Using video content in your firm’s online marketing

Engaging and valuable content is key to the success of your firm's online marketing. Once you've established quality content on your website, in your e-newsletter and on social media, maybe it's time to consider video as an online marketing tool for your law firm....

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A law firm social media plan – why you need one

A law firm social media plan – why you need one

What is a law firm social media plan? Do you need one? If your law firm doesn't have a social media plan, you do need one, and here's why. Many people use social media to find and compare legal services. It's not enough to just set up a Facebook page and hope for the...

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Law firm marketing – benefits of targeted newsletters

Law firm marketing – benefits of targeted newsletters

Targeted newsletters are a great way to build on your firm's general newsletter and increase the impact of your law firm marketing. A targeted newsletter lets you reach a specific audience with focused content while showcasing your firm's expertise. Speak to a...

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Simple steps to fix up your database

Simple steps to fix up your database

Your law firm's marketing database is a valuable asset and needs to be well maintained to run at its best. Just like a car runs best when looked after and serviced regularly, every database needs fixing up from time to time. Here are three simple steps you can take...

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LinkedIn: what does your profile say?

LinkedIn: what does your profile say?

Your LinkedIn profile is a core part of your online personal brand, whether you are looking to build your professional network or to generate leads. So what does your profile say about you? Stand out from the crowd Chances are, if you wanted to find a fellow...

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Law Firms & Facebook: Why You Should be Friends

Law Firms & Facebook: Why You Should be Friends

Facebook is not just for making ‘friends’ – it has a range of easy and versatile ways to promote your law firm, too. Know your audience They say it’s who you know that counts, and Facebook is a great way to get to know your audience, as well as for them to get to know...

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Why Every Law Firm Needs Their Own Newsletter

Why Every Law Firm Needs Their Own Newsletter

Your firm is as unique as a fingerprint. Comprised of staff and lawyers, the humans that make up your firm give it an individuality that should be reflected in your marketing. Just like you tailor precedents to fit the situations of individual clients, so your...

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Getting Your Law Firm Marketing Started

Getting Your Law Firm Marketing Started

A bird in the hand is worth two in the bush. At no time in advertising or law firm marketing has the above proverb been more true than it is today. Consumers – your potential clients – are subjected to a barrage of advertising for law firms...

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Beyond SEO for Law Firm Marketing

Beyond SEO for Law Firm Marketing

There are many companies who sell Search Engine Optimisation (SEO) packages to lawyers who want their firm name to pop up as many times and as close to the top of the search engine list whenever a potential client searches for a similar service. There is a trend among...

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Will the Yellow Pages help your law firm marketing?

Will the Yellow Pages help your law firm marketing?

The television commercial from the year 2000 featured an irate boss who yells the catchphrase at Jan, her employee who forgot to place their company's ad in the Yellow Pages.  The term "Not happy, Jan" became so popular it took on a life of its...

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Is your law firm website affected by mobilegeddon?

Is your law firm website affected by mobilegeddon?

What is mobilegeddon? In February Google announced a plan to release a new search ranking algorithm designed to reward mobile friendly web pages. The announcement was designed to give website owners time to make their websites mobile friendly....

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Law Firm Websites – 6 Essential SEO Tips

Law Firm Websites – 6 Essential SEO Tips

Who is in charge of Search Engine Optimisation (SEO) at your law firm? Don’t worry….. it’s a trick question. Most law firms that we know of have sensibly outsourced their SEO to their “web guy” or someone who is an SEO “expert”. This article will help you keep your...

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How to Get More Work for Your Law Firm

How to Get More Work for Your Law Firm

Did you make a New Years’ resolution to get more work for your law firm this year? The year is flying, how are your resolutions going? Many law firms want to kick start their marketing this year, this article will make sure you do! If you know in your heart you are...

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How to Turbocharge your Law Firm Marketing

How to Turbocharge your Law Firm Marketing

It doesn’t matter if you had a shocker in 2014, that year is over. The more important question is what you are going to do to make improvements in your law firm. If you do nothing, of course nothing will happen. There are still firms that can’t get their...

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The Law Firm Marketing Paradox

The Law Firm Marketing Paradox

“The road to hell is paved with good intentions”. As with all proverbs their origin is shrouded by the mists of time. In applying this proverb to law firm marketing, we encounter weekly if not daily examples of lawyers telling us how vital marketing is to...

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Why Client Surveys are a Popular Tool for Law Firms

Why Client Surveys are a Popular Tool for Law Firms

Everyone running a small or medium sized law firm wanting it to be successful is well aware that great customer service is vital. Unfortunately, when you’re working hard it’s difficult to do every management and marketing activity, so you have...

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Efficient Time Recording for Law Firms – Case Study

Efficient Time Recording for Law Firms – Case Study

This is a short case study that examines how one firm increased its productivity by 370 chargeable hours per month, simply by recording time more efficiently. This well run firm has been time recording for many years on the LEAP system. They...

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Law Firm Marketing Should Include Social Media

Law Firm Marketing Should Include Social Media

It’s undeniable that clients have turned to the web for legal related information, updates and even referrals. Social media is more than just a way to stay up to date with high school friends or for teenagers to share selfies. The network effect and broad reach of...

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Top 5 Content Tips for Law Firm Websites

Top 5 Content Tips for Law Firm Websites

Every firm should have a website, but astonishingly so many don’t. Of those that do many reflect their firm poorly. Websites work for you 24/7 and you should want your law firm website to do your online “heavy lifting”. In the past, when a friendly Accountant referred...

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How to Promote Your New Law Firm Website

How to Promote Your New Law Firm Website

Your website acts as a showcase of your firm to the world, it is your primary online presence so ensuring that it looks and functions in the way that visitors expect should be one of the most basic planks in your law firm marketing strategy. It works for you 24/7....

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Do Your Law Firm Clients Remember What You Do?

Do Your Law Firm Clients Remember What You Do?

Some lawyers running law firms are under the mistaken belief that a lot of their clients know what their firm does; knows where the firm is located; remembers their name and would contact them if they needed legal help. We need to tell it like it is, and this is...

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How to Find Buried Treasure in Your Law Firm Database

How to Find Buried Treasure in Your Law Firm Database

Allow me to put the case to you about the benefits of not only having a well maintained usable electronic law firm database, or client contact list, but also using it to your advantage to discover your firm’s buried treasure. Most lawyers can confidently say they have...

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How To Generate Work For Your Law Firm

How To Generate Work For Your Law Firm

Have you ever wondered how to generate work for your law firm? How do the the really successful law firms generate work? Why do they constantly have new matters landing on their desks, matters that they didn’t even know about before the instructions arrived? What is...

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Your “To Do” List Before You Sell Your Law Firm

Your “To Do” List Before You Sell Your Law Firm

Is your exit strategy to die at the desk? Or are you thinking of selling your law firm at some future point? Who would buy it? Now think seriously about what they would want to see before parting with any money. Better still; imagine you are...

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How To Maximise The Sale Price of Your Law Firm

How To Maximise The Sale Price of Your Law Firm

What can you do to prepare your law firm for sale and maximise its sale price? Understand what you are selling A buyer’s aim is to acquire the revenue that you are currently generating. A buyer may have plans to expand the service offering, for example adding building...

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Outdated SEO is Costing Your Law Firm Money

Outdated SEO is Costing Your Law Firm Money

Everyone has heard of SEO, or search engine optimisation, but who really knows what it means and more importantly whether it will help generate extra traffic to your law firm website and at what cost. Many consumers look online when trying to find a lawyer, mainly via...

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Developing a Law Firm Marketing Budget

Developing a Law Firm Marketing Budget

If you Google "How much should your law firm marketing budget be"  or similar questions I can tell you that you get “about 211 million” results. Plus it is probably one of the most asked questions of marketing consultants. I suspect the reason...

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Why You Should Nurture the Clients of Your Law Firm

Why You Should Nurture the Clients of Your Law Firm

Imagine your clients are a 5 acre lot… I’d like you to shut your eyes (after reading the article) and imagine your clients and referrers as being like a barren, vacant 5 acre lot. Then imagine that the work you get is produce from the land. Now to continue the imagery...

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Law Firm Newsletters Frequently Asked Questions (Part 2)

Law Firm Newsletters Frequently Asked Questions (Part 2)

As readers of this blog would know we are very passionate about newsletters being the best way for a law firm to kick start its marketing. Sending a newsletter means you are thinking about the problems that your clients might have and by communicating directly with...

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Does your Law Firm Website Pass the Mobile Test?

Does your Law Firm Website Pass the Mobile Test?

Does your website and MAMBO NO.5 have something in common? It was not so long ago that many law firms viewed a website as a “brochure” on the internet and to a large extent that’s what it was.…..in 1999. My 13 year old daughter calls this the dinosaur era (before she...

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Law Firm Marketing Starts Here

Law Firm Marketing Starts Here

“The cost of being wrong is less than the cost of doing nothing.” Seth Godin We are in the middle of a dramatic shift that is moving legal services into the online marketing world. This is driven by a combination of technology that enables it, changes in expectations...

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Social Media For Law Firms – An Introduction

Social Media For Law Firms – An Introduction

Getting Started – What is Social Media? If you are new to social media the different terminology and the range of social media sites can seem quite daunting, you might even wonder if you need to understand what social media is, especially when there is a perception...

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Law Firm Marketing Should Start with Regular Communication

Law Firm Marketing Should Start with Regular Communication

Everyone knows that keeping fit is good for you; the problem is that in spite of that, few people do it.  The same goes for lawyers and the notion of maintaining a proper ongoing communication with all your clients.  We know we should and it makes perfect sense to do...

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