Email marketing remains one of the most powerful tools for law firms to nurture client relationships and generate...
Your Law Firm’s Brand Amidst Online Wildfires We, as managers of law firm websites, occupy a unique...
In the battle for online visibility, law firms must decide: focus on organically securing a top spot on...
Search Engine Optimisation (SEO) is a crucial component of any law firm’s marketing strategy. Neglecting...
In today’s competitive legal landscape, a strong marketing strategy is no longer optional – it’s...
In today’s digital age, a strong online presence is crucial for any business, especially in the competitive...
Inflation is squeezing profit margins across all industries, and the legal sector is no exception. Rising costs...
Do you already have a website for your law firm? Did you launch your law firm’s website five years ago, and...
During inflationary times, law firms are faced with increasing prices to uphold service value. Following...
The best way to regularly add fresh content for your law firm website is a blog. By setting up a law firm blog,...
Telling the story of your law firm is an essential piece of your business’ marketing puzzle. While word of mouth...
The headline question is largely redundant in 2022; lawyers should use social media. There is power in having a...
So you’ve got the website, the blogs, the contact form and a social media page; the essential foundation of your...
The end of financial year is the time to start planning the next year of your law firm’s marketing. Your law firm...
Law firms with a solid brand identity will successfully communicate their law firm’s services. You want...
Ranking your law firm on Google is essential when seeking new clients for your firm online, and it doesn’t come...
Your website could be your first introduction to potential clients, so you want to make a good first impression....
As part of the Big Plans for Small Business strategy rolled out by the Queensland Government, a Business Basics...
If you’ve been putting off getting or upgrading your law firm website, it’s time to act. Any money you spend on...
Marketing for law firm is often put in the ‘too hard’ basket. The aim of this blog is to help you get on the...
If your law firm has a website and you haven’t yet started a blog to help market your law firm, allow us to...
Business is tough. As competition surges amid almost every industry in the UK, SME owners forcibly search for...
Social media sites, like Twitter and LinkedIn, are great tools for marketing law firms. However, to get the most...
Over the last decade or so, a lawyer’s website has become one of their most important marketing tools. In a field...
With studies showing that 97% of consumers conduct online research before purchasing a product or service...
There was a time when the term ‘law firm marketing’ was rarely heard. Growing one’s law firm was often based on...
While the situation has improved over the last 10–15 years, there are still lawyers and law firms who fail to...
Many industries have been upended by digital marketing, from the Yellow Pages to real estate and car advertising....
Whenever your clients and potential clients need your expertise, they use a search engine to find you. However,...
Part of the competitive advantage of being a small to medium law firm is having the ability to implement...
Did you know that Google wants your business to be found and provides free tools to help make this happen?...
Email marketing still out-performs many other marketing strategies and is a number 1 lead generation tool for...
Law firm blogs play a key role in your content marketing strategy and are a perfect way to communicate with your...
There is no secret to their success. Every leading law firm is executing it and doing it frequently. 81% of...
Cyber-security attacks can only be avoided with Enterprise Performance Hosting When it comes to website...
Welcome to the new financial year. The time of year that we focus on profit and loss statements, balance sheets,...
Have your law firm marketing efforts come to a standstill? Perhaps you’ve done some ‘random acts of marketing’...
If you have noticed we’re looking a little different now, you would be correct. Lift Legal has now formally...
Have you considered using social media as part of your law firm marketing strategy? Or does the thought of...
If you are in the process of building a new website, relaunching an upgraded one or trying to increase visitor...
Your law firm website is not just a pretty face – it’s a lead generator, a brand ambassador, a client resource,...
Is your law firm website working for you? What are the main issues developers encounter building a website for...
“We’ve been using the Lift Legal Marketing newsletter service and it increased our file openings by 218% over 18...
Unless you are retiring from practising law, you probably want to attract more work, or at least better work. 96%...
If you’re in the market for a new or used car, some of the ‘must-have’ features will likely include aesthetics,...
Blogging for law firms today is more important than ever. It has evolved from the days when only individuals had...
What do we mean by best practice website hosting for law firms, for that matter what is website hosting and why...
Don’t be fooled into thinking website security is only relevant to large organisations, as research has shown...
If you have a law firm without a website or you have a poor website and are still sitting on the fence and not...
Creating e-newsletters for law firms is one of the most cost-effective ways to regularly communicate with your...
If you have been thinking about starting your own law firm or becoming a sole practitioner, COVID-19 may have...
The challenges of COVID-19 have forced us to re-evaluate the way we do business. While workplace flexibility may...
In an unprecedented way law firms are now targets of fraud, theft of confidential information and cyber...
The sole purpose of your law firm’s newsletter should be to provide high-quality information that your readers...
The trend line is increasing and now around 97% of consumers are going online to find local goods and services...
Dealing with bad or unfair law firm reviews is part and parcel of providing the opportunity for clients to leave...
As the online world continues to grow and evolve, it is necessary to identify new techniques to differentiate...
We know that client engagement is important in building lasting relationships, and strong client relationships...
Like most professions, law firms have departed significantly from traditional ways of doing business over the...
In simple terms, a landing page is a standalone web page dedicated to a specific marketing or advertising...
While plans roll out easing some of the restrictions imposed by COVID-19, it will be a while before Australian...
We recently conducted a study examining hundreds of small to medium sized Australian law firms. The two most...
If you want your law firm to grow and be successful in the modern marketplace, your website needs to be your...
Over the past few weeks, law firms like many businesses, have faced enormous challenges. Unfortunately, some have...
The last fortnight has probably seen the biggest shift in our working lives. For some it brought their entire...
In the age of social distancing and work from home, established and well-regarded law firms that rely on old...
Over the last 30 years our online dependence on the web has increased dramatically. As has the number of...
Don’t look now, but you are already in the first quarter of a new year. A new year means new clients, new goals,...
Website hosting for law firms may not sound like a very interesting topic at first glance, so let’s put it into...
To assist your firm in planning for success for the year ahead, we have put together a New Year marketing...
How safe is your law firm website? When it comes to the safety or security of your law firm website most lawyers...
Technology improves so many areas of our lives, and our business lives are no exception. It’s time to...
If your firm pays for advertising, then you should leverage off your your law firm advertising strategy with...
We cannot make it any clearer than to say if you put fresh content on your law firm website you will get more...
Make sending your firm’s Christmas message simple this year by sending it electronically. Christmas is a...
It’s obvious to say that lawyers starting a new law firm need a new website, less apparent though is the need to...
LinkedIn Pages for law firms are an effective way for law firms to reap the rewards of social media marketing....
These proven marketing strategies for law firms are designed to help the many law firms who are unsure about what...
These legal marketing trends are shocking. Some statistics can be inconvenient, some you don’t need to know, and...
Every law firm marketing plan is unique, every law firm is different.However, for nine out of ten law firms the...
Regular maintenance for your law firm website is like maintaining your car – washing, vacuuming, servicing...
Upgrading your law firm website solves a multitude of problems, even some problems you didn’t even know you had...
Your website is a crucial part of your law firm’s marketing strategy, so choosing the right website design...
Is your law firm website working for you? If it is the practice of law is made so much easier. New work streams...
If you are in the process of building a new website, relaunching an upgraded one or trying to increase visitor...
Got a law firm marketing plan? Your law firm should not only have a marketing plan it also needs to establish a...
Attracting new clients for your law firm is the life blood of your business. Of course, nurturing your existing...
Back in the day, a law firm’s image and reputation relied heavily on the ‘pavement appeal’ of their offices. As...
Consumer behaviour research has found that trust plays a significant role in the buying decision process. People...
An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and...
If you are in charge of your law firm's online reputation or website security it's critical to understand...
We are excited to announce the launch of Active Legal Media – a new entity solely focused on websites for...
Whilst living in an online-dominated world has its benefits, it also brings with it a new wave of malicious...
Research conducted by BIA/Kelsey indicates that 97% of consumers research local products and services online...
Proper law firm website SEO is the most effective long term strategy for generating traffic for your website. The...
In this article we’ll be looking at the core requirements of building a structurally sound law firm website that...
Despite numerous predictions over the years that the death of email is upon us, research conducted by Swinburne...
One of the benefits of a blog for your law firm website is that it creates a marketing opportunity to use the...
For many law firms the thought of a marketing strategy sends shivers down the spine. But it doesn’t need to be...
Lawyers who say their law firm marketing strategy is reliant on word of mouth to get new work are not marketing...
Web design that provides a positive user experience means visitors are more likely to return to, and refer others...
What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got caught up...
The health of your law firm’s marketing database is important. Keeping healthy is the key to success in...
Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your...
Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page...
Unfortunately, many law firms are run by people who do not know, or don’t want to know what they are doing...
Website content that is fresh and up to date is an important element of your firm’s online presence. Every...
Broadcast messages and promote events in your law firm newsletter! It’s a cost-effective and efficient way...
Every law firm needs an e-newsletter. Whether you are a sole practitioner or a small or growing firm an...
Database maintenance and growing your marketing database are an essential part of your law firm marketing...
While the advent of digital marketing has seen an explosion of competition in legal services, many lawyers remain...
Social media can be a rewarding part of your law firm’s marketing strategy, but it needs ongoing input....
Small law firm marketing is often undertaken within some serious constraints, mainly budget, time and resources...
Your law firm website is up and running and you have included all the essential elements: an about page, your...
You need more content on your law firm website to help convert visitors into clients. Your website needs to...
Law firm leadership and vision by those controlling the firm is a fundamental ingredient to success. The leaders...
Sharing knowledge on your website is a key way of demonstrating your firm’s expertise and converting leads...
Lawyers and the art of selling, it’s an oxymoron. Lawyers tend to like being lawyers, not salespeople....
Selling a home is usually an emotional and stressful time, and can become a costly process if mistakes are made....
Many people make a Will, arrange for it to be safely stored and then forget about it. In many situations...
This might seem a basic question but so many people simply do not know what their legal rights are. If you have...
Blog posts are a great way to showcase your law firm to current and potential clients and referrers. Using blog...
Why is law firm marketing like keeping fit? Everyone knows that keeping fit is good for you; the problem is that...
You should build your law firm’s contact database as soon as you can because using your database in law...
What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got caught up...
Law firm marketing is essential if you want your law firm to survive and grow, some lawyers see marketing simply...
Does your law firm needs to attract more work? Are the partner’s discussing a law firm marketing strategy...
Engaging and valuable content is key to the success of your firm’s online marketing. Once you’ve...
What is a law firm social media plan? Do you need one? If your law firm doesn’t have a social media plan,...
Targeted newsletters are a great way to build on your firm’s general newsletter and increase the impact of...
A well-designed website will enhance your firm’s online presence and keep your audience coming back for...
Your law firm’s marketing database is a valuable asset and needs to be well maintained to run at its best....
Your LinkedIn profile is a core part of your online personal brand, whether you are looking to build your...
Lawyers are said to be clever with words. Well, if you can craft something engaging in 140 characters or less,...
Facebook is not just for making ‘friends’ – it has a range of easy and versatile ways to promote your law firm,...
Your law firm client database is one of your most valuable assets, but too often it can become neglected or...
Your firm is as unique as a fingerprint. Comprised of staff and lawyers, the humans that make up your firm give...
A bird in the hand is worth two in the bush. At no time in advertising or law firm marketing has the above...
There are many companies who sell Search Engine Optimisation (SEO) packages to lawyers who want their firm name...
Thinking of increasing your charge out rates for your law firm – here’s how to do it! Would you like to...
The television commercial from the year 2000 featured an irate boss who yells the catchphrase at Jan, her...
What is mobilegeddon? In February Google announced a plan to release a new search ranking algorithm designed to...
Yes the percentage is correct! We conducted a Case Study in early January 2015 about a firm in London that...
In January we published a popular post about the top 5 reasons lawyers have for not doing any marketing. The post...
Who is in charge of Search Engine Optimisation (SEO) at your law firm? Don’t worry….. it’s a trick question. Most...
Wikipedia has a simple definition of marketing: “Marketing is communicating the value of a product, service or...
Did you make a New Years’ resolution to get more work for your law firm this year? The year is flying, how are...
It doesn’t matter if you had a shocker in 2014, that year is over. The more important question is what you are...
Doesn’t that give a whole new meaning to ‘Happy New Year’. This week one of our clients sent us details of all...
“The road to hell is paved with good intentions”. As with all proverbs their origin is shrouded by the mists of...
Legal services are a grudge purchase, which means it’s even more important to be ‘front of mind’ when the need...
Everyone running a small or medium sized law firm wanting it to be successful is well aware that great customer...
The About Us page is one of the most visited pages on a law firm website. Generally, not enough consideration is...
This is a short case study that examines how one firm increased its productivity by 370 chargeable hours per...
It’s undeniable that clients have turned to the web for legal related information, updates and even referrals....
Every firm should have a website, but astonishingly so many don’t. Of those that do many reflect their firm...
Your website acts as a showcase of your firm to the world, it is your primary online presence so ensuring that it...
Some lawyers running law firms are under the mistaken belief that a lot of their clients know what their firm...
Allow me to put the case to you about the benefits of not only having a well maintained usable electronic law...
Have you ever wondered how to generate work for your law firm? How do the the really successful law firms...
Is your exit strategy to die at the desk? Or are you thinking of selling your law firm at some future point? Who...
What can you do to prepare your law firm for sale and maximise its sale price? Understand what you are selling A...
Everyone has heard of SEO, or search engine optimisation, but who really knows what it means and more importantly...
If you Google “How much should your law firm marketing budget be” or similar questions I can tell...
Imagine your clients are a 5 acre lot… I’d like you to shut your eyes (after reading the article) and imagine...
As readers of this blog would know we are very passionate about newsletters being the best way for a law firm to...
Does your website and MAMBO NO.5 have something in common? It was not so long ago that many law firms viewed a...
“The cost of being wrong is less than the cost of doing nothing.” Seth Godin We are in the middle of a dramatic...
There are many questions that need to be answered when embarking on a law firm newsletter marketing campaign, in...
Getting Started – What is Social Media? If you are new to social media the different terminology and the range of...
Everyone knows that keeping fit is good for you; the problem is that in spite of that, few people do it. The...
The importance of maintaining a good relationship with our clients and referrers in any business is obvious. For...
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