Digital marketing for law firms is an excellent channel to drive leads to the practice. Digital marketing, also known as internet marketing, uses various platforms to promote your practice and drive traffic to your law firm’s website. Digital marketing can come in the form of:
- Search advertising
- Display advertising
- Remarketing or retargeting
- Search Engine Optimisation
Having some type of digital marketing alongside a robust law firm website, will help drive clients to the practice. More people are searching online for lawyers then seeking referrals from their peers, which is why it is crucial to have some digital marketing presence.
Of people seeking legal
advice, use a search engine.
Of prospective clients research firms
online prior to engagement.
Of prospects beginning a search
end up contacting the office by phone.
Of people who contact a lawyer go on to hire
a lawyer and 72% of them only contact one lawyer.
Of people looking for a lawyer
think it’s important to have a local lawyer.
Of searches are non branded
(i.e. generic “Sydney divorce lawyers” etc).
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