SEO For Law Firms

SEO For Law Firms

A website that looks good just isn’t enough to grow your business on the internet anymore. The majority of new online experiences begin with a search engine like Google, and 80% of users never click on anything past the first page, which is why it’s so important to try and get your business there!

Search Engine Optimisation (SEO) can help your business by increasing your search engine rankings, increasing your  website visitors, building brand awareness and creating a competitive edge over your competitors.

Effective SEO focuses on the content on your website – both the technical elements required to increase awareness in search engines, improve search engine rankings and drive traffic to your website and also the quality, quantity and relevance of your content.

SEO is one of many tactics you can and should use to market your website online. Effective SEO is not a one off event and it’s not set and forget, it is an ongoing process which takes time and skill and helps you:

• promote your law firms website and increase its search engine visibility
• increase the number of visitors to your website
• maximise the impact your website has on your visitors and keep them on your site

The more time your website visitors and existing clients spend on your website has a positive impact on your search engine rankings so the layout, functionality and content on your website needs to be very high quality.

To be successful with your SEO you need to continually update the content, optimise all new and existing content on your website and use a mix of other marketing methods like content marketing, email marketing and social media marketing to drive more traffic to your website. The more people that visit your website, the longer they stay there and the more they like and share your content the better your search engine rankings will be.

How We Can Help

Targeting your audience

We start by researching your target audience to see how your business can help them and what they are looking for in your website.

Optimal Keywords

We identify the keywords and phrases that will make your content easy to find, relevant and client-focused.

Monitoring and Reporting

We track and report on your website status and keyword rankings to identify what is working and what can be done better.

Targeting

We use local SEO methods to promote your site and specific pages in targeted geographic locations.

Effective search engine optimisation is driven by skills and experience, and requires ongoing work to keep up with the latest updates to the Google algorithm.

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