Law Firm Tutorials

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Law Firm Tutorials

Generate Leads with Social Media

Generate Leads with Social Media

Transcription Social media channels have become powerful lead-generation tools for law firms, allowing them to connect with potential clients and establish their online presence. By leveraging the right strategies, law firms can effectively attract and convert leads...

Top Tips for Using Calendly

Top Tips for Using Calendly

Transcription What is Calendly? If you’re a busy lawyer and can’t afford to have cancellations or rescheduled appointments in your diary, you need an online booking system such as Calendly to do all the upfront work for you. Calendly is your hub for scheduling...

Rank on Google Immediately

Rank on Google Immediately

Transcription How do you rank on Google? It all starts with Search Engine Optimisation or SEO. There are three simple steps you can take to see an improvement in ranking quickly. These tools are provided by Google themselves and are all free to use. Google is the king...

What are Directory Listings?

What are Directory Listings?

  Transcription What are directory listings? Directory listings are local business listings, or websites, that lists your law firm’s name, address and phone number, along with any other relevant information that can be beneficial for your clients. Directory...

Law Firm Marketing Plan

Law Firm Marketing Plan

Transcription Whether you are a sole practitioner, a partnership, or a small or medium-sized practice law firm marketing is essential if you want to be profitable. Regardless of your firm’s size and status, and no matter which point you are at in your marketing...

E-signature Etiquette

E-signature Etiquette

Transcription Are you Ignoring Email signatures? Email signatures, also known as e-signatures, are often underutilised or ignored altogether. From our experience working with law firms, we find many either don’t bother utilising an e-signature or use it incorrectly....

Multidisciplinary Marketing

Multidisciplinary Marketing

  Transcription As the name suggests, multidisciplinary marketing specialises in multiple marketing strategies. This means marketing using various channels, rather than a single method. Most law firms fall into the trap of focusing just on one marketing activity...

Selecting Social Media Platforms

Selecting Social Media Platforms

Transcription The digital landscape With more and more people turning to social media to research products and services, you’re likely missing out on a lot of work if you’re not showing up on any platform. And it’s not just your potential clients using social media,...

Organic vs Paid Search

Organic vs Paid Search

Transcription With 96% of people seeking legal advice using a search engine, now is the time to have an online presence. Whether that is using organic or paid search, it ultimately comes down to your marketing goals and how well your website currently ranks on search...

Regular Website Maintenance

Regular Website Maintenance

Transcription When we talk about website maintenance, we often find law firms refer to this as content updates. While keeping content updated and producing fresh articles is important, what is equally as important is to regularly maintain your website internally. Not...

Branding for Law Firms

Branding for Law Firms

Transcription A critical part of any law firm's marketing plan is branding. A brand encompasses more than just your logo, it comprises of tangible and intangible values which is vital to the overall success of the business. How a brand is perceived can drive new...

How to Convert Website Traffic

How to Convert Website Traffic

Transcription High traffic ≠ high revenue High website traffic doesn’t always translate into revenue. You may be running multiple digital marketing campaigns or spending thousands of dollars on SEO, and still not converting your website traffic into leads. Once you...

Avoid Free Email Accounts

Avoid Free Email Accounts

Transcription Avoid Free Accounts What is the email address for your law firm? If it ends with gmail.com, bigpond.com, or yahoo.com, you need to change it immediately. If you want to appear as a reputable and trusted advisor, you must get all the finer details in your...

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