Driving traffic to your website is essential, however once clients have landed on your site, you need the right tools to generate leads.
One of the most effective ways to generate leads through your website is through downloadable eBooks. We have strategically developed several eBooks across various topics that will increase your conversion rate as clients visit your website.
These eBooks have been expertly written by legal copywriters who specialise in these areas of law, so you can feel confident knowing the information is legally accurate. Our eBooks will also include your firm’s brand and details for clients to contact you directly.
The eBooks available ready for your firm to use on your website are:
eBooks offer your clients free advice without giving away too much. The content in these eBooks is presented as broad legal advice, without providing personal advice to the individual’s circumstances. It gives the client enough information to want to contact you to find out more.
The benefit of having eBooks on your website is that it allows your firm to capture their details in exchange for the eBook – a free resource that clients are happy and willing to share their details for.
As part of the setup process, we also provide follow up emails that help’s your firm to convert a warm lead to a potential client. The follow up emails include:
- delivery of the eBook via email using your email and branding
- follow up email to book an appointment