Broadcast a Christmas message to all your clients

Make sending your firm’s Christmas message simple this year by sending it electronically. Christmas is a busy time for everyone, so it helps to save time and money where you can. Sending an electronic Christmas message is the easy and cost effective alternative to posting Christmas cards. It saves you and your staff time, and you can send your message to all of your clients with as little cost and fuss as possible. On top of that, a Christmas message is a great way to connect with clients and build rapport through a seasonal greeting. It also keeps your firm top of mind at a busy time of year. So here are our tips for a top Christmas message.

Spread some cheer with your firm’s Christmas message

Whatever your Christmas traditions, the festive season provides a timely opportunity to spread some joy and goodwill. An electronic Christmas message is an easy way to share a personally addressed seasonal message with everyone on your marketing database. And because it takes the place of a traditional Christmas card, you might even send it to people who don’t normally receive your e-newsletter (perhaps with an invitation to subscribe).

A Christmas message is a simple way to acknowledge the support and custom of your clients and referrers, and say thank you to the people who matter to your firm. In business, as in life, acknowledgment and thanks can go a long way.

Demonstrate your firm’s values

As well as showing that you care, an electronic Christmas message provides an opportunity to demonstrate your firm’s values. This is useful because people tend to like businesses that share their own values. If your firm supports a charity or community event, particularly at Christmas, it pays to mention this. As long as the organisation you support is well-regarded, your firm will benefit.

If your firm doesn’t currently support a cause, now might be a good time to start. It can be an effective way to show your firm’s values in action. It’s even better if you can get your whole firm involved. So make a donation or volunteer for a day, and then share what you’ve done in your Christmas message.

Take advantage of the smart Christmas card solution

Rather than buying, signing, stamping and sending Christmas cards this year, why not give an electronic Christmas message a go? It really is the smart Christmas card solution. No more taking up valuable staff time with organising, signing and posting cards. Instead, have a well-crafted Christmas message that keeps your firm top of mind and builds trust and rapport, delivered electronically to all of your contacts. Who knows, you might even get a message in return. But even if you don’t, sending your Christmas message electronically means you know who receives them and also who’s reading them.

The best time to send your Christmas message is in early to mid December. That means you need to get organised early. Know what you want to say and prepare your message carefully. Consider including your firm logo, photographs or other graphics, and electronic signatures, to enhance the text of your message. Then make sure that your marketing database is up to date. (If you need some pointers, see our article on how to get your database into shape.) Once that’s done, you’re ready to go.

If you like the idea of using regular electronic messages or newsletters as a way of keeping in touch with your network beyond Christmas, consider adopting a regular e-newsletter program. Lift Legal takes the stress out of organising a firm newsletter. As law firm marketing specialists, we can design and write an e-newsletter to suit your firm and send it as often as you like. But, if all you need is a Christmas message, we can do that, too.

About the author
Peter Heazlewood

Peter Heazlewood

Peter Heazlewood is a management and marketing consultant, he specialises in helping law firms develop their practices using business planning marketing and performance reporting techniques refined in his own successful law firm. Peter lives in Sydney with his wife and is the father of five adult children.
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