Do Google rankings matter for your law firm – how well do you rank?

Ranking your law firm on Google is essential when seeking new clients for your firm online, and it doesn’t come easily or automatically. There are a lot of factors to get right on your website, and with technology and algorithms always changing, it can be hard to keep up. Of course, that’s why you’re here reading this. You want your law firm website to be on the front page of Google’s search results, and we can show you how and help you get there.

Google is King

Of all the search engine options now available, Google continues to maintain the largest market share. It is an incredible feat for a product to became part of the cultural lexicon. Thinking, or being told to ‘Google it’ is common to hear every day. When people search on Google, they expect to find what they’re looking for on the first page of results. There are ways to position your legal firm to be on the first page, or ideally, be the first search result in your legal category. We share insights into how to rank number one on the number one search engine in Australia.

Your law firm website and SEO

To rank well on Google, you need to take certain steps when building and publishing your law firm website, so that the website can be found by Google and potential clients. The relevant term is Search Engine Optimisation (SEO), which is what your website requires to talk to and work with Google. Think of your law firm website as the conversation piece that Google can share with all of the clients who come knocking on Google’s door. To have any hope of appearing on the first page of Google’s search results, your website needs to be optimised for SEO to rank high in Google’s search results. You want to appear on the first page of search results so potential clients can find your service offerings before they find your competitors.

Building your law firm’s website for Google

In order to qualify highly in search engine results your website will need to have the following:

  • content, including legal articles, on your website with the key words relevant to your service offerings
  • a service offering page with all the key words and relevant content for those services
  • links to your social media pages so any new clients can easily search across all your online platforms
  • SEO prompts in the background of your website such as tailored article urls, titles and meta descriptions

However, it isn’t just about what you write on your website. Google wants people to find information from reputable, trustworthy and relevant sources so that searchers don’t waste their time. So along with ensuring your website talks to Google, you also need to ensure that, at a minimum, it has current and useful content and your website is fast, mobile compatible, and meets Google’s standards of quality and security. There are multiple options of researching your website and assessing it’s quality – and we know how to help you do all of them.

How is your website ranking?

Do you know where your law firm’s website is ranking in terms of your service offering and what people are searching for? We can help you find out what your rank is, and if needed, how to improve it. Contact us for a free SEO keyword audit.

About the author
Peter Heazlewood

Peter Heazlewood

Peter Heazlewood is a management and marketing consultant, he specialises in helping law firms develop their practices using business planning marketing and performance reporting techniques refined in his own successful law firm. Peter lives in Sydney with his wife and is the father of five adult children.
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