The best way to regularly add fresh content for your law firm website is a blog. By setting up a law firm blog, you’re feeding search engines fresh content to facilitate client leads. Without a blog, you could be losing clients who otherwise would have visited your website and engaged your services.
Law firm blogs are key to your website’s marketing success
A blog supercharges the marketing ability of a law firm website. A law firm blog provides valuable content for search engine optimisation (SEO), and serves as a channel to establish yourself as a subject matter expert. A website needs more than a page or two of your law firm’s details – it needs content that covers your legal expertise.
We recommend you blog for the benefit of your law firm’s marketing, and the ability to attract extra clients to your firm. By having a law firm blog, you have a dedicated channel that will increase your chance of being found online and engaged by clients when they are searching for specific legal support.
Become a number one searched law firm
A law firm blog is essential for your website to gain traction in search engine rankings. A blog enables your website to contain keywords, which is required for SEO. Search engines use keywords to identify if your website has the answer to a search query. The search engine will then prioritise your law firm’s website in search results – all thanks to your law firm’s blog.
Search engines will display your law firm website to potential leads, who can then review your information and skillset regardless of your office hours, and even without picking up the phone or emailing. Website SEO is crucial to your business; 96% of clients search for a lawyer via Google or Bing. You can be their first choice by being a law firm that blogs.
How often should you post a law firm blog?
In a word, you should blog consistently. A consistent blog provides the most benefit for your time, and search results. By consistently blogging about your key services, specialist skills and successes, you will increase your chances of attracting leads and retaining clients. By writing consistent and relevant content for your future and existing clientele, you could see up to 67% returns for your efforts.
Reduce the pressure of marketing your law firm through blogging by focusing on the quality of what appears on your law firm blog. Write on the topics you can blog about consistently – essentially, establish yourself as a subject matter expert. You only need to start with 500 word blogs, which is enough to provide information and keep interest. Also know that blog posts shouldn’t be used in isolation; repurpose your law firm blog for e-newsletters and social media posts.
We can help you start your law firm blog
Creating a law firm blog for your website provides you with a key marketing tool which you can leverage to attract more clients. If you can’t find the time to write your law firm blogs, contact our team. We specialise in creating web content for lawyers, so contact us to discuss how we can help with your law firm’s blog.
About the author
Peter Heazlewood is a management and marketing consultant, he specialises in helping law firms develop their practices using business planning marketing and performance reporting techniques refined in his own successful law firm. Peter lives in Sydney with his wife and is the father of five adult children.