The end of financial year is the time to start planning the next year of your law firm’s marketing. Your law firm marketing plan will provide an important roadmap to continue building on your existing business. By taking the time now to create your marketing plan, you’ll be reaping the rewards by next financial year.
Setting goals for your law firm marketing
You can set short- or long-term goals by creating a plan for your law firm’s marketing. One way to develop your marketing goals is to use the SMART method: specific, measurable, achievable, relevant and time bound. Setting up parameters for your marketing will ensure you can focus on meeting your goals. In your plan, it’s important to identify budget and resources, alongside initiatives, actions and communication channels. It’s also important to build evaluation into your plan, so when you write the next plan, you have evidence of what succeeded.
Focused goals for law firms
Your goals should focus on aspirational and achievable outcomes for your legal business. Your marketing goals can be in the areas of profitability, promoting awareness of your services, increasing your market share or growing revenue. Focusing on setting suitable law firm goals you can implement accordingly, is important to your marketing plan’s success. By working back from the marketing goals you want to achieve, whether that’s attracting new clients or retaining current clients, a plan helps identify where your time and money is best spent.
Your plan will help you target the type of client you want for your law firm. With your desired client in mind, evaluate where your advertising will reach them. Are your desired clientele retirees, young families, small or large businesses? Nowadays, the easiest way to market to all ages is online, so your law firm is at an advantage if you have an effective online presence. Overall, one of the most cost-effective ways to reach your audience is to have digital tools in your plan.
Digital strategies are essential to your marketing plan
Digital marketing is considerably more cost effective than traditional marketing, however, the amount of advertising around nowadays creates a lot more noise for consumers. So, for your law firm to be noticed, you need to have the right plan and tools to enhance your digital profile. These tools include data gathered from Google and social media platforms to gather information about your audience. Is the right audience finding your law firm’s website? Are they staying when they do? By adding the correct digital tools to your marketing plan, you will ensure your efforts are successful.
Start planning now
If you need some guidance in planning your marketing, we’ve prepared a FY23 Law Firm Marketing Plan to help. Download your marketing plan now and get started on your law firm’s marketing today. If you need further support to develop your marketing goals, please reach out to us. We have the right experience to support your legal business to fulfil it’s marketing goals.