How do you market a law firm?

Telling the story of your law firm is an essential piece of your business’ marketing puzzle.

While word of mouth is great, it isn’t everything. If you want your law firm to grow, you will need a marketing plan.

Don’t know where to begin? The best way to start is to evaluate what suits your law firm’s size, budget, and marketing goals. You don’t have to be everywhere all at once – focus instead on being where your audience is most likely to be. Develop a marketing plan with your law firm’s audience needs in mind, and show how your firm is able to assist with their legal problems. Let’s not make marketing a problem for you; we can help you get started on your law firm’s marketing plan immediately.

Marketing a law firm 

There are several avenues you could take with your law firm’s marketing, and so to keep your firm’s marketing focused, we recommend creating a plan. We’ve created a template specifically for law firms that will help you get started. Download our plan to view essentials required to make a successful marketing plan for your law firm.

Essential parts of your law firm’s marketing plan 

The purpose of a marketing plan will be unique to each legal business, but it’s likely that the channels you use for marketing will be similar, or the same. We are referring to digital channels, essential marketing tools in the  modern-day business economy. At a minimum you’ll need a website with good search engine optimisation for your blogs, an e-newsletter  program, and social media channels. These digital platforms will form the foundation of your law firm marketing toolkit.

While digital platforms are cost effective and accessible, they do require expertise to use to their full advantage. The challenge is knowing what words to use on your website to attract the right clientele, getting clientele emails for your newsletter list, and choosing the appropriate social media platform for your law firm’s audience. You are unlikely to have everything ready all at once, so we recommend staging the approach to deliver your marketing. If you do nothing else, ensure your law firm’s website is appropriately designed, written and optimised. Check out our no.1 strategy for converting website traffic.

Attract legal work with your website 

A website which operates effectively will then support your email marketing and social media presence of your law firm. Your website will need to meet certain requirements to support any digital advertising efforts by having the right search engine optimisation, be mobile friendly with good design with an easy to navigate landing page.

If you develop your law firm website correctly, the rest can follow. Through your website, people can sign up to your email list. From your social media, people can find your website. Putting all the right items in place sets you in solid stead to achieve marketing goals for your law firm. A great website really will allow for your legal firm’s marketing plan to run smoothly. Of course, it all really begins with a law firm marketing plan.

Get started on your legal firm’s marketing plan

If you still have questions after downloading our template, please get in touch. We can help you with your law firm’s marketing plan and provide you with the right advice to attract your audience.

About the author
Peter Heazlewood

Peter Heazlewood

Peter Heazlewood is a management and marketing consultant, he specialises in helping law firms develop their practices using business planning marketing and performance reporting techniques refined in his own successful law firm. Peter lives in Sydney with his wife and is the father of five adult children.
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