SEO For Lawyers

Ranking #1 Drives 34% More Traffic.

SEO or Search Engine Optimisation is the name given to activity that is designed to improve the search engine ranking of your law firm website or individual pages or articles on your website. In search results, Google displays links to websites and pages it considers relevant and authoritative.

Having a website does not automatically mean it will rank or be found on Google. Being number one on Google searches can drive up to 34% more clicks to your website versus being on the bottom of the first page. While your law firm’s website may appear on the first page, it is crucial to be on the top three rankings to maximise the number of click-throughs. Our robust Lawyer SEO services helps your website rank on Google to drive more clients to your firm.

To request a free Keyword Audit on your website and to see how it is ranking on Google, please contact us.

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Website Peformance Reports

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Our Website Performance Reports are designed to help you manage your online traffic and keep your finger on the pulse. Find out how you can start to measure your website’s performance to help you pivot and enhance your results.

SEO FAQs

What is SEO?

SEO or Search Engine Optimisation is the name given to activity that is designed to improve the search engine ranking of your website or individual pages or articles on your website. In search results Google displays links to websites and pages it considers relevant and authoritative.

What are search engines and how do they work?

A search engine is an index of the content that exists on the web. Search engines create the index by researching what content exits on the web.

What is crawling?

Crawling is carried out by software programs named robots or spiders. A robot visits your website, indexes what it finds and stores it in a database so it can be retrieved when someone is searching for the information.

What are some simple SEO tips?

SEO requires your website to be set up so that the search engines can crawl your website and easily index the information. You also need to tell the search engine that the content exists so that they know to index the information.

How does search work?

This short video from Google explains how search engines work in more detail.

How does a search engine determine the best results?

When you type a search query into a search engine it instantaneously assesses the query and matches it with what it believes are the most relevant results from its index.

How do I optimise my content for search engines?

Content can include web pages, images, videos, PDFs or other pieces of content. Search engines have sophisticated sorting algorithms which they use to sort through the index.

What about keywords and links?

SEO techniques can also focus on trying to influence the search engine primarily by keywords and links.

Things like page title tags (computer language page titles), meta descriptions (page descriptions), keyword density (search keywords), H1 tag (headings) and links from other sites are all important.

How important is Content and user experience?

Content is king. Content on your website that is valued by your visitors is an important ranking factor because your visitors are engaging with that content by staying on your site longer or by sharing it.

Is social media important for SEO?

Facebook likes, tweets, retweets and social mentions are all evidence to search engines that your content is valuable and will help your website to rank higher.

What about backlinks

Links to your website from relevant respected industry websites will help your website rank in search engines.

What can you do directly to improve your SEO?

Making your website an interesting place to visit is the key to SEO.

You need to give your clients and potential clients reasons to keep coming back to your website. You need to keep them interested and engaged.

The best way to do this is to make sure that the information on your website is up to date, informative and useful to your target audience.

How important is a blog for your website?

A blog is very important as a communication channel between you and your clients.

A blog is a place for dynamic up to date content on your website, it is easy to update regularly with fresh content like articles on current legal topics, interesting updates about the firms or milestones achieved by your staff. This content can also be distributed by social media or included in your law firm newsletter. All of which search engines take into account when ranking your website.

How does Google know where to find your website?

Make sure that you tell Google where to find your website. You do this by submitting a sitemap of your website to Google via the Google Search Console.

Should I optimise the page titles on my website?

Each page of your law firm website should have a unique title which accurately reflects the content on the page and which contains the keywords that users are searching for.

The page title should be brief but descriptive and it should help visitors understand what they will find on the page. When you click on a link, its format or structure will appear as the URL in your browser address bar. Link formats and the site address should not be made up of random numbers and letters. It should be simple, make sense and be easy to understand both for visitors and for search engines.

What are Meta Tags - Page summaries?

Each page on your website should have a snippet that summarises what the content on the page is all about. A meta tag should be between 150 and 160 characters, contain keywords that your visitors are searching for and a unique description about the page which is designed to get the viewer to click on the link.

Is page loading speed important to SEO?

Page speed is a factor in SEO ranking and it also helps the user experience so visitors will stay on your site longer if your pages load faster.

Should my web pages have internal links?

Internal links to other pages make navigation easier and help to get your visitors to stay on your website longer. It makes information easier to access without having to go through the menu process and Google regards the link as a signal about the relative importance of that page.

High Website Traffic ≠ High Revenue

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QLD Government Grant for Website Development & SEO

Taking a deep dive into SEO for law firms

3 steps to rapid Google ranking

Law firm marketing is all we do which is why so many lawyers trust our advice.

Lift Legal Marketing was founded by two former lawyers who have the industry knowledge, backed by technical expertise and a team of experienced marketers who know how to develop income producing marketing strategies that increase your revenue.

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We found the team at Lift Legal Marketing easy to work with in the development of our new website. They proved to be not only capable web developers with the requisite expertise for the legal profession, but were able to provide suitable content. This made the task of developing our firm's new website a much easier process than using a firm without an intimate knowledge of the legal profession.
Thom Vaughan, Solicitor
VC LAW
"Lift legal marketing are an amazing group of people who always respond quickly and efficiently and assist in a way that I have not experienced with other like businesses. The problems I had with my website was very concerning and stressful however lift legal fixed my issues kept me updated and did an amazing job.

I wouldn’t choose any other firm and highly recommended."
Darren Casey, Director
Central Coast Conveyancing
For many years, in house , we laboriously prepared an annual newsletter that we distributed by post. The strategy at Lift Legal relieved us of this most time consuming burden and also ensured greater frequency and ease of distribution of pertinent content.
Maryanne Ofner, Principal
Biddulph & Salanger
I have found Lift Legal’s service to be invaluable and their suggestions, professionalism and timeliness to be excellent. The reports that accompany each newsletter provide total transparency on the effectiveness of each campaign and assist in lead generation. The Lift processes also focused on our data base which is now recognised as an important asset that we can use to communicate with all of our clients, as and when necessary.
Tim Donlan, Principal
Donlan Lawyers
We’ve been using the Lift Legal newsletter service and it increased our file openings by 218% over 18 months, without doing any other marketing
Annette Power, Principal
Power Legal
The numbers speak for themselves...Lift Legal's SEO efforts have seen our organic website visitors increase by a whopping 1660% in just 15 months!
Catherine Shad, Partner
Shad Partners
We like to regularly update our content, particularly around pricing, and we find the turnaround from the technical team at Lift Legal is rapid, and easy to quickly get the changes made promptly.
Ruth Harris, Partner
O’Connor Harris
Having our website properly secure and accessible at all times is vitally important to us. Lift Legal provides us with a hosting platform with continuous website monitoring, automated updates, managed upgrades and daily backups. This enables us to focus on our legal work in the comfort and knowledge that this is all done properly for us. Should we need support, we know we can contact them promptly.
Emma Bragg, Managing Partner
Tetlow Legal
As a busy sole practitioner wanting to enhance my digital profile but having little awareness of how to go about it, I was pleased to engage Lift Legal for this purpose. They proved to be a capable web developer who not only possessed the requisite expertise but also knew of, and were able to provide, suitable content. This dual offering made the task of building my website an easy and informative process.
Allan McDougall, Principal
Allan McDougall Solicitor
The people at Lift Legal are easy to deal with. We found their ability to provide us with copywriting and content for the website invaluable. On top of that we appreciate the functionality and navigation our website design provides, to help us connect with our clients and the community.
Amanda Tully, Director
JMA Legal