Law Firms & Facebook: Why You Should be Friends

Facebook is not just for making ‘friends’ – it has a range of easy and versatile ways to promote your law firm, too.

Know your audience

They say it’s who you know that counts, and Facebook is a great way to get to know your audience, as well as for them to get to know you. Having a Facebook page lets you create a space to share content about your firm, but it’s more than just a website – it’s a way to connect. Your Facebook page can include information about your practice areas and posts on legal topics, but your content might also include photos of the firm charity triathlon team or links to community organisations you support. Creating engaging content will grow your brand as people ‘like’, share and comment on your page.

Engaging with your audience is the key to social media, so it is important to respond to comments and be part of the online conversation. Facebook has tools to make this manageable, and you might even be surprised what you can learn. Plus, by getting to know your audience, you can take full advantage of Facebook’s targeted advertising options.

Given the vast amount of information people share on Facebook, you can set up targeted advertising based on almost anything – location, age, interests or education, to name a few. There are a range of paid options for promoting your page or your content, with a style and budget to suit your firm.

Make the connection

A law firms Facebook page can also be a simple way to connect other aspects of the firm’s marketing strategy. One useful feature is a ‘call to action’, a button that links from your Facebook page to, for example, your website. You can also use a call to action to prompt visitors to your Facebook page to contact you directly, or to sign up for your firm newsletter.

Events are another easy to use feature of Facebook that can generate both online and off-line connections. Does your firm host seminars or information sessions for current or potential clients? Why not promote them with a Facebook event. Facebook events are easy to create, engage with and share. And after the event you can add follow up photos, posts or even videos to your Facebook page, fostering connections and enhancing your brand.

See the results

So how do you know if it works? Behind the scenes, Facebook gives you access to key analysis and insights so that you can see what works best for you. With everything from the demographics of visitors, to the reach of your content, to the perfect time to post, Facebook lets you know your audience and what they want, so that you can make the most of social media for your firm. With so much to offer, Facebook can be your best friend when it comes to knowing and reaching your target audience.


About the author
Brian Hicks

Brian Hicks

Brian has more than twenty years’ experience in marketing and management across diverse industries including legal, real estate, tourism and technology. Brian lives in Sydney with his wife and two daughters.

Related Articles

Why does my law firm need a website and SEO?
Why does my law firm need a website and SEO?

Do you already have a website for your law firm? Did you launch your law firm’s website five years ago, and haven’t updated it since? Or have you just invested in a new website, but can’t find it yet listed on search engines? These are common issues faced by law firms...

How to increase your law firm’s prices during inflation
How to increase your law firm’s prices during inflation

During inflationary times, law firms are faced with increasing prices to uphold service value. Following inflation, you’ll look to review your client agreements, and possibly make changes – although not overnight. In an inflation scenario, to uphold your client...

Does my law firm’s website need a blog?
Does my law firm’s website need a blog?

The best way to regularly add fresh content for your law firm website is a blog. By setting up a law firm blog, you’re feeding search engines fresh content to facilitate client leads. Without a blog, you could be losing clients who otherwise would have visited your...

How do you market a law firm?
How do you market a law firm?

Telling the story of your law firm is an essential piece of your business’ marketing puzzle. While word of mouth is great, it isn’t everything. If you want your law firm to grow, you will need a marketing plan. Don’t know where to begin? The best way to start is to...

Stay Informed With The Latest Law Firm Marketing Trends.

Join our mailing list to receive the latest news and updates from our experts.

You have Successfully Subscribed!

Please Contact Me About

Websites & Related Services

Thank you. We will be in touch with you soon!